Salesforce Customer 360
One of the biggest challenges as a marketer at Salesforce is figuring out how to target a wide range of prospects and direct them to a wide range of potential solutions. But we did it. Finally. This interactive solution finder made it possible for users to self-identify and self-select the path to Salesforce success in as few, painless steps as possible. Not an easy task, considering the breadth of personas and industries out there and all the solutions that Salesforce offers. Live link here.
Rakuten Influencer Marketing E-book
Influencer marketing is a $35B business. Yes, that’s billion with a “B.” And affiliate marketers want to tap into that kind of buying power. But to do that, they need to understand how influencer marketing works, how to find the best influencers for their brand, and how to create strategies with all this in mind. So Rakuten commissioned a global study and I wrote a guide based on the findings.
Rakuten Affiliate Intelligence Campaign Playbook
Rakuten Advertising, an affiliate marketing company, offers more experience, deeper network connections, and better results than most of their competitors. But they didn’t have a compelling way to say all that. So we came up with the idea of “Affiliate Intelligence,” a secret sauce that puts all the AI, data, human intelligence, relationships, connections, awareness, and creativity you need right at your fingertips. As the sole writer, I helped create a full-funnel awareness campaign that celebrated the feeling of having so much power. And I wrote a campaign guide (playbook) for internal marketers and vendors to follow.
Craft Body Scan Blog
How do you get 40+ year olds to understand their increased risk for serious illnesses, the value of early detection, and the need for regular preventative health screenings? It’s not something you can do in a banner ad. That’s why we created this blog series, to take a deep dive into all the emotional and physical ramifications of knowing what the heck’s going on inside your body. I am the primary writer for these blogs, as well as the entire content calendar for Craft Health.
