Zoo Atlanta Outdoor - Giraffe
One of the biggest challenges for urban zoos is enticing local folks to visit more often. After all, when you can go any time, what’s the hurry? So we created a sense of urgency campaign with the tagline “What did you miss today,” that highlighted daily events that just had to be witnessed firsthand. This first wave of outdoor ads dramatized the benefit of getting the kids out of the house.
Copywriter
Zoo Atlanta Outdoor - Tiger
One of the biggest challenges for urban zoos is enticing local folks to visit more often. After all, when you can go any time, what’s the hurry? So we created a sense of urgency campaign with the tagline “What did you miss today,” that highlighted daily events that just had to be witnessed firsthand. This first wave of outdoor ads dramatized the benefit of getting the kids out of the house.
Copywriter